Insights
Engineering intellect for
the modern founder.
The 48-Hour Sprint: How We Deliver in Days What Agencies Take Months to Start
Most development agencies will spend your first four weeks on 'discovery workshops' and 'stakeholder alignment.' We spend your first 48 hours shipping. Here's exactly how.
Read Article →Outcomes Over Hours: Why the Best Development Partners Don't Sell Time
The agency industry has spent decades selling time. Hours, days, sprints billed by the half-hour. The problem isn't the billing — it's what billing by time does to how a team thinks about your product.
Read Article →The Shopify Plus Playbook: How DTC Brands Scale Without Scaling Their Dev Complexity
You've built a Shopify brand with serious momentum. The platform works — until it doesn't. Custom checkout flows, subscription integrations, wholesale portals, headless experiments. Every project is a new agency, a new contract, a new handoff. There's a better model.
Read Article →How to Add AI Features to Your SaaS Without Hiring an AI Team
Your SaaS product needs AI features. Your users expect them. Your competitors are shipping them. But hiring a dedicated AI team is a long-horizon investment for a problem that can often be solved in sprints.
Read Article →MVP to Product-Market Fit: The Development Decisions That Make or Break Your Seed Stage
Most startup MVPs fail not because the idea was wrong — but because the build was wrong. Too much, too soon. Too much abstraction before validation. Here's what the best-executed MVPs have in common.
Read Article →The Subscription Development Model Explained: What You Get, What You Don't, and Why It Works
Development-as-a-Service is a model with a few genuine practitioners and a lot of confusion. Here's the complete, honest explanation of what a DaaS subscription includes, how it's structured, and where its limits are.
Read Article →DevOps for Startups: What You Need Before Your First Thousand Users
Your product just went viral on Product Hunt. You have 800 new signups in three hours. Your app is down. This scenario happens more than it should — and it's almost always a DevOps problem that could have been prevented.
Read Article →The Case Against the 'Full-Stack' Agency
They promise 'end-to-end digital transformation.' They have a logo wall of Fortune 500s. They assigned you a team of generalists. Why the 'we can do everything' agency model is failing modern software companies.
Read Article →Why We Build in Sprints, Not Months: The Psychology of Shipping
Why does a feature scoped for three months take three months, but the same feature scoped for three weeks takes three weeks? The answer isn't engineering — it's psychology.
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